Case studies
Copywriting and SEO content strategy for SaaS | ClassForKids
The brief: SEO strategy and content for activity club Kids’ activity club management software SEO ClassForKids is a leading provider of booking and management software for kids’ activity clubs in the UK…
Aston University: Higher Education Copywriting, Campaign Storytelling and Editorial Content
Clear and engaging education content strategy and writing I’ve worked with Aston University since 2025, delivering a range of higher education copywriting projects spanning campaign storytelling, editorial content, corporate assets and website…
SEO-led content marketing for education software | Access Education
Education content marketing – the approach Working with Access Education meant taking a technical product – education software and turning it into clear, strategic campaign content that could support visibility, engagement and lead generation.…
Ideagen: B2B SaaS content writing for compliance software
Overview Working with a B2B SaaS company in the compliance and risk management space meant being able to balance technical accuracy – along with turning some pretty dense subject matter into something clear and…
We Are Futures: education campaign copywriting for social impact campaigns
Working with We Are Futures gave me the opportunity to combine two key strengths: deep sector knowledge in education and the ability to create education campaign copywriting that got real results. As a former…
Gold79 case study: freelance copywriting for a busy creative agency
Gold79 | B Corp is a respected content, social and creative agency working across consumer, corporate and international markets. As a freelance copywriter for agencies, I was asked to join the team during…
Case Study: University of Lynchburg
The University of Lynchburg, VA, is a leading private university in the USA. Established in 1903, it’s had a long-standing connection to a Christian faith and ethos, and is firmly committed to…
Charity Website Copywriting | Sailors’ Children’s Society Case Study
The Sailors’ Children’s Society is a national charity with more than 200 years of history, dedicated to supporting children and families from a seafaring background. With a new CEO in place and a renewed…
Case Study: Business-to-Business Blog Writing
Working with content agencies and writing content for new clients requires a clear approach to research, strategy, and creation. The process of writing an effective business blog is as follows: Blog Samples…
Case Study: CJS Display website and content strategy
CJS Display is a family-run business that designs and manufactures timber display products for the garden centre and horticultural industry. The owners of the business are a husband and wife team who…
Case Study: Integral Transport website and content strategy
Content Writing Case Study: SEO Blog Writing for Conturae
Services: SEO content writing | Blog writing | Brand voice copywriting Conturae is a tech start-up specialising in cutting-edge, AI-supported SEO content creation. I first met Joe, one of the founders, while…
Case Study: Harvey Nichols Press Release
The Brief The brief was provided by a PR and events agency – Pink Gorilla Hairy Lemon. It was to write a press release for Harvey Nichols, promoting their Christmas menu and…
Case Study: Platinum Villas
The brief from Platinum Villas was to create new copy for some of their website pages that captured their brand and attracted a specific customer base. The brand needed to sound polished…
Case Study: IV Property Development
The brief from Valentin was to write all the copy for his brand new website for IV Property Development. There were two key areas which were a priority. The first was to…
