Case Study: Harvey Nichols Press Release
The Brief
The brief was provided by a PR and events agency – Pink Gorilla Hairy Lemon. It was to write a press release for Harvey Nichols, promoting their Christmas menu and festive programme. The key focus was the new food and Christmas cocktail menu, ensuring that the seasonal menu and New Year event were highlighted. The Harvey Nichols brand is elegant, sophisticated and luxurious. This was combined with the aspect of Christmas cheer and celebration. Alongside what may be a traditionally adult focus, there were Christmas breakfasts with visits from Santa to promote.
The Press Release
Get in the festive spirit with Christmas dining at Harvey Nichols
Harvey Nichols Leeds is delighted to welcome guests to the festive season with the launch of their decadent Christmas menu, available from Wednesday 16th November. Choose from the finest traditional fare, with a set menu for £35 per head. There is a wide range of menus and special events for guests and their loved ones this Christmas. Eat, drink and be merry at the Fourth Floor Brasserie this Christmas holiday.
Visit the iconic Fourth Floor Brasserie, selecting from the range of seasonal starters, mains, and desserts featured on our menu, specially curated for the Christmas season. Dishes on the three course menu include chicken and herb terrine with piccalilli and chicken liver parfait tart alongside crispy kale, and turkey breast with dauphinoise potato, Brussels sprouts, chestnut and confit turkey leg ragout. For a less traditional option diners can choose pan-fried sea bass with pak choi, and herb hash brown in a curried mussel broth. Why not treat yourself with an upgrade to include a glass of Harvey Nichols Champagne? Choices on the a la carte menu include elegant starters such as tuna carpaccio with soya, carrot and sesame seed tuile, and hearty winter warmers such as beef fillet or pan-fried venison with mushroom bread and butter pudding.
For a truly indulgent dining experience, select something sweet from Harvey Nichols’ sophisticated dessert menu. Festive favourites such as Christmas pudding are prepared with a twist, served as a crispy roll with apple compote and vanilla anglaise. The gingerbread pannacotta is served with a mulled wine poached pear and crisp gingerbread.
‘Tis the season to be merry, so embrace the spirit of the holiday season with friends, family or colleagues, enjoying 90 minutes of bottomless festive fizz to accompany the three-course menu. Celebrate with bottomless Harvey Nichols Prosecco for £60, adding some sparkle to your party with an upgrade to bottomless Harvey Nichols Champagne for £90. Or for some serious festive decadence, order something special from the Christmas Cocktail Menu.
The Fourth Floor Brasserie at Harvey Nichols is excited to announce a series of festive breakfasts, from 10 am to 12 pm on the 4th, 11th and 18th of December. The countdown to Christmas can truly begin when a very special guest from the North Pole makes an appearance… Santa is coming to town for three Sundays at Harvey Nichols. Enjoy your festive breakfast as Sundays with Santa create a magical experience for the whole family.
As the New Year approaches, celebrate in style on Saturday 31st December. New Year’s Eve at The Fourth Floor Brasserie will be a sophisticated and decadent experience, welcoming in the New Year with their five-course tasting menu for £75 and drink pairing for an additional £25. Enjoy ushering in 2023 with your loved ones, as the team at the Brasserie make it an unforgettable evening.
