Case Study: Platinum Villas

The brief from Platinum Villas was to create new copy for some of their website pages that captured their brand and attracted a specific customer base. The brand needed to sound polished and sophisticated, speaking to customers looking for an indulgent luxury holiday. The copy focused on language designed to sell an experience, rather than a traditional holiday. It was also essential to create a brand voice that reassured the customer that their every need would be catered for. The copy created focused on the destinations and also the bespoke services provided by Platinum Villas.