Home → About Me – Freelance Copywriter in Leeds

About Me – Freelance Copywriter in Leeds

I’m Victoria – a freelance copywriter in Leeds, working with brilliant businesses across the UK and beyond. I write copy that sounds like you… but the best version of you.

If you want words that work, that help you get seen, make sales, and grow your business (without the existential dread of writing about yourself), you’re in the right place.

I’m a UK freelance copywriter, SEO strategist and content writer, and brand voice specialist. Or, sounding more like an actual human: I help people like you sound like your best selves online. Because if you’re not a writer by trade, the thought of trying to write about yourself can trigger raging cringe, or even a small identity crisis.

I write website copy, brand voice guidelines, SEO strategy and content with my Impact Magic Content System, tone of voice frameworks and LinkedIn content for successful businesses, charities, and educational organisations across the UK and beyond.

What I actually do (in plain language)

I help you get your message right.

It’s not about making you louder, quirkier, or funnier (unless that’s the goal).
It’s about helping you:

  • Establish who you are
  • Clarify what your message actually is
  • Speak directly to the people you want to reach
  • Achieve your goals

That means:

  • Clear, confident website copy
  • A brand voice that truly sounds like you
  • SEO content that ranks without being robotic
  • LinkedIn posts that don’t make you cringe
  • Messaging that’s laser-focused on your target audience

I make your words work harder so you don’t have to.

Why people work with me as a freelance copywriter

We’ve all got our skill sets. I won’t be building you an extension or painting a masterpiece anytime soon. But when it comes to writing, you’re in a very safe pair of hands.

I’m a shit hot writer – but just as important, I’m really bloody nice.

My clients work with me (and keep coming back) because:

  • I’m a great writer and a genuinely nice person
  • I understand brand voice – and how to write for it
  • I balance personality with clarity
  • I help people sound like themselves AND make sales
  • I’m strategic about SEO and UX
  • Their website, SEO content, emails and socials finally sound bang on target

Whether you’re a founder, a small business owner, or an agency juggling 17 clients and a looming deadline, I make copywriting feel painless.

My approach

My goal is simple: to help you get seen, make sales, and grow your business with clear, consistent messaging that sounds like you and speaks directly to your audience.

I help you:

  • Define your brand voice
  • Nail your tone of voice
  • Create a LinkedIn strategy and content that works
  • Speak to your ideal clients in a way that feels natural
  • Build SEO content people actually want to read
  • Create a website that does the hard work for you

Whether you need a full website rewrite, a brand voice document or ongoing SEO blogs, my goal is always the same:

I want to make you sound brilliant. Make your life easier. And help you achieve your goals.

Simple.

Who I work with

I partner with:

  • Founders building something brilliant
  • Small businesses ready to level up
  • Agencies who need a reliable writer who just gets it
  • Organisations that want clarity, consistency, and a strong brand voice

If you want your copy to feel more like you – and actually help you grow – let’s talk.

A little credibility boost

In 2025, I was named in Favikon’s Top 20 Content Marketers in the UK – a lovely surprise, and a reminder that the work I do genuinely helps people grow their businesses online. I didn’t even know about it until I googled myself, which feels very like me!

Let’s work together

I’m a copywriter in Leeds, but I work with businesses across the UK and beyond who want to get seen and make sales – with a human touch.

If you’re looking for:

  • website copy that converts
  • a tone of voice that finally feels right
  • SEO content that ranks
  • messaging that makes sense
  • or simply someone to take writing off your plate

Then I’d love to help. Check out my FAQs page for common questions about working with a copywriter, or:

👉 Get in touch for a free, no-pressure chat about your project.