Copywriting Services – the right words wherever your business needs them
Sometimes you just need words that work.
Not AI slop or filler for some page space. Your business needs clear, persuasive writing that gets you the results you need.
That might mean a new website. It might mean sharper messaging, a better tone of voice, support with a campaign, or an extra pair of hands when your team is stretched. Whatever the brief, I provide freelance copywriting services that support your business goals.
I work with businesses, agencies and marketing teams who need strong copy and no extra headaches. If you want great copy – and like to work with good people – then let’s talk next steps.
Copywriting services I offer
Website copywriting
Your website has to do a lot of heavy lifting. It needs to explain what you do, reflect your brand, build trust and turn the right visitors into enquiries.
I write website copy that feels clear, human and commercially useful. Whether you need a full rewrite, support with key pages or help shaping a new site from scratch, I can help.
This can include:
- Homepages
- About pages
- Service pages
- Landing pages
- Case study pages
- SEO-focused website copy
Read my case study for the national charity, Sailors’ Children’s Society
Messaging and tone of voice
Sometimes the problem is not that your business has nothing to say. It is that the messaging is muddy, inconsistent or just not quite landing.
I can help you get clearer on how your brand should sound, what you want to be known for and how to talk about what you do in a way that actually connects.
This can include:
- Tone of voice development
- Messaging frameworks
- Value proposition work
- Website messaging
- Campaign messaging
- Brand language and copy direction
Getting your messaging right is essential for taking your business to its next level.
Content writing
If you need content that helps you get seen, make sales and grow your business, I can help.
I write strategic content for websites, campaigns and long-term marketing activity, always with your goals in mind. That could be SEO content, SEO strategy, thought leadership, educational resources or content that supports a wider launch or campaign.
This can include:
- Blog posts
- Articles and guides
- Whitepapers
- Thought leadership content
- Downloadable resources
- Promotional and educational content
Check out my work for Ideagen in this case study.
Email copywriting
Email is still one of the most useful tools in your marketing mix when it is done properly.
Whether you need a launch email, nurture sequence, newsletter content or campaign support, I write emails that sound human and talk to your audience with purpose.
This can include:
- Email campaigns
- Nurture sequences
- Product or service launch emails
- Newsletters
- CRM content
- Email and landing page journeys
Sales and marketing materials
Not every important piece of copy lives on a website.
I also write copy for the wider things your business needs to sell, explain and communicate more clearly.
This can include:
- Sales brochures
- Corporate brochures
- Campaign assets
- Pitch deck copy
- Promotional materials
- Print and digital marketing collateral
Freelance copywriting support
Sometimes you don’t need a full-time copywriter. You just need someone reliable who can come in, get the brief quickly and write strong copy without needing any hand-holding.
I work with in-house teams, agencies and growing businesses who need flexible freelance support. That might be ongoing monthly help, project-based support or cover during busy periods.
I can support with:
- Agency overflow and white-label copywriting
- Freelance cover for internal teams
- One-off projects
- Retainer support
- Campaign copy
- Content writing and copy refreshes
Who I work with
I work with:
- Business owners who want better copy and sharper messaging
- Marketing teams looking for reliable freelance support
- Agencies who need extra copywriting firepower
- Brands that want strategic copy, not just words on a page
- Teams who are too busy to keep wrestling with the copy themselves
Sectors and specialist areas
I’ve written across a wide mix of sectors over the years, which means I’m comfortable getting to grips with different audiences, offers and tones quickly.
That said, there are a few areas where I do a lot of work and bring particular strength.
Education and edtech
I work with education brands, edtech businesses and organisations who need content that is clear, engaging and right for the audience.
That can include website copy, campaign messaging, blogs, guides, nurture content and broader strategic support.
B2B and professional services
I also work with businesses selling more complex services or offers, where the challenge is often turning expertise into messaging that is clear, confident and genuinely persuasive.
Agency support
If you run an agency and need someone you can trust to slot in and deliver strong copy without a fuss, I can help with that too.
You can explore my specialist copywriting services here:
SEO Content Strategy Service
If your website isn’t bringing in consistent enquiries, it’s rarely just a ‘more content’ problem. It’s usually a strategy problem.
My SEO content strategy service is designed to help you get clear on what to say, where to say it, and how to structure your website and content so it actually brings in the right people.
This is about more than keywords. It’s about aligning your messaging, website copy and ongoing content with what your audience is already searching for – and turning that into something that drives consistent leads.
Learn more about my SEO content strategy service
Specialist Education Copywriting and Content Strategy
Education is a unique space. The audiences are complex, the decision-making journeys are long, and the messaging needs to work on multiple levels.
With a background in teaching, safeguarding and examining, I bring both sector insight and strategic thinking to education content.
I support schools, universities, edtech companies and education organisations with education copywriting and content strategy that is clear, credible and built to perform – whether that’s website copy, campaigns, case studies or long-form content.
Explore my specialist education copywriting and content strategy
LinkedIn Strategy and Ghostwriting
LinkedIn can be one of the most powerful ways to build visibility and attract the right clients – but only if it’s used strategically.
I work with founders, consultants and teams to develop a LinkedIn content strategy that reflects their expertise, builds trust and creates opportunities.
From content planning through to full LinkedIn ghostwriting, I help you show up consistently with posts that sound like you, connect with your audience and support your wider business goals.
Find out more about LinkedIn strategy and ghostwriting
Need a versatile copywriter? Here’s what I can help with:
Because no two projects are ever quite the same, the work can vary a lot. But some of the most common requests I get include:
- Website rewrites
- Service page copy
- Brand messaging and tone of voice
- SEO content and blog writing
- Email campaigns
- Thought leadership articles
- Case studies
- Landing pages
- Brochures and campaign assets
- Ongoing freelance support
Brands and projects
I’ve written for businesses across education, SaaS, professional services, logistics, recruitment, consumer brands and more.
These include clients such as:
- Access Education
- Ideagen
- ClassForKids
- Integral Transport
- Aston University
I’ve supported everyone from growing businesses and founder-led brands to established teams needing strategic copy, campaign support or freelance cover.
Read my case studies and find out more about my client work.
What it’s like to work with me
What I love about this job is that no two projects are ever quite the same.
One week I might be working on website copy and messaging. The next, I could be writing campaign emails, thought leadership content or helping an agency team get a project out the door.
Whatever the format, my approach is the same. I’ll get clear on what you need, who it’s for and what the copy needs to do. Then I’ll write something that sounds like a human being, reflects your business properly and helps move things forward.
No overcomplicated process. Just good copy, good thinking and someone properly nice to work with.
Need a copywriter?
If you need help with website copy, messaging, content writing, email campaigns or freelance support, I’d love to hear more.
Whether you’ve got a full brief ready to go or just know your current copy is not doing you justice, get in touch.
