Specialist Education Writing
As an ex-teacher, child protection officer and school leader, creating copy and content for the education sector is more than just a writing service. It’s rooted in lived experience, a deep knowledge of the sector and an understanding of the professional rewards and challenges.
As an SEO content writer and strategist, I now help education brands turn complex offers into clear, strategic content that builds trust, attracts the right audience and supports real commercial growth. From websites and campaigns to SEO content and case studies, the focus is always on work that does something — not just fills space.
I’ve worked with universities, including Aston University, and the University of Lynchburg, VA to deliver content that attracts students, builds reputation, and supports complex communication goals.
What does specialist education copywriting include?
Let’s just say the list is long and varied! From internal policy documents to social impact campaigns to coffee table books… no two projects are quite the same!
Recent clients and the projects I’ve worked on:
- Aston University: A lovely list of very different project and creative briefs which has included a corporate brochure and sales deck; writing and editing a commemorative, glossy coffee table book; interviewing historian, archivists and exceptional alumni for a heritage trail project… with more to follow!
- We Are Futures (brand agency): Writing social impact campaigns in the form of emails, web pages and social media posts for the National Schools Partnership, along with global brands including Unilever, NatWest, Warburtons, and Nike.
- University of Lynchburg, VA: When the Director of Communications lost her lead UX copywriter in the middle of a huge rebrand and new website write and launch, she knew what to do! I joined the team on a short-term contract working against the clock to have the copy picture perfect in time for the big reveal.
- Access for Education: I worked with the team to create an end to end education content marketing campaign, creating assets including a flagship guide, content pillars and associated blogs, a website hub page, landing page and email sequence.
- Read more about my education content marketing services in my blog, Content Marketing in Education: Better Strategy – Not More Content
Who needs education copywriting and content strategy?
- Organisations needing to promote training and academic courses
- Universities and colleges on a recruitment drive
- Marketing campaigns targeting the education sector
- Comms teams needing expert copy from someone who ‘gets it’
👉 Find out how education-focused content can help you stand out. Book a free call today.
