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Case Study: Integral Transport website and content strategy

Content Writing Case Study: SEO Blog Writing for Conturae

Services: SEO content writing | Blog writing | Brand voice copywriting

Conturae is a tech start-up specialising in cutting-edge, AI-supported SEO content creation. I first met Joe, one of the founders, while the platform was still in development. When Conturae launched, they brought me on board as an expert blog writer to help establish credibility, demonstrate the quality of their content — and show their audience exactly what great writing looks like.

Alongside writing blogs for Conturae’s clients, they also needed high-quality articles for their own website to position themselves as experts in SEO content writing.

This is where I came in.

The Brief

Conturae wanted to publish a series of thought-leadership articles that would:

  • establish the brand as a trusted source of SEO and content strategy advice
  • demonstrate the value of expert human writing
  • attract small business owners and marketers
  • convert readers into customers
  • reflect Conturae’s brand voice: knowledgeable, accessible and human

They weren’t looking for generic keyword-filled SEO content.
They wanted articles that:

✔ rank
✔ educate
✔ persuade
✔ and actually get read

The goal was to show why investing in high-quality content leads to better engagement, stronger authority and – ultimately – more conversions.

What I Delivered

I wrote a series of SEO-focused blogs, including two cornerstone pieces:

1. Content Writing Mistakes to Avoid: Tips from the Pros

An educational, search-optimised article designed to attract business owners frustrated with content that isn’t performing.

2. The Importance of High-Quality Blog Writing

A foundational piece explaining why well-researched, well-written blogs outperform low-effort keyword stuffing — and why quality writing leads to real results.

Each blog was:

  • written in Conturae’s brand voice
  • structured for SEO
  • researched to align with user intent
  • designed to showcase the standard of writing Conturae offers
  • optimised for both readability and conversions

The Outcome

The content landed exactly where it needed to.

Joe and the Conturae team were over the moon with the final articles, noting how each one balanced:

  • SEO strategy
  • clarity
  • engaging messaging
  • strong brand voice
  • practical value for readers

Our shared goal was to create content that wasn’t just “good for Google”, but genuinely useful for the audience — something that builds trust, authority and long-term value.

These blogs helped strengthen Conturae’s early online presence and provided high-quality examples of the expert writing available through their platform.

Want content like this for your business?

If you want SEO content that ranks and reads brilliantly, I can help.

👉 Get in touch for blog writing, content strategy and SEO-focused website copy.

The Blog

The Importance of High-Quality Blog Writing for Small Businesses | Conturae

Case Study: Harvey Nichols Press Release

The Brief

The brief was provided by a PR and events agency – Pink Gorilla Hairy Lemon. It was to write a press release for Harvey Nichols, promoting their Christmas menu and festive programme. The key focus was the new food and Christmas cocktail menu, ensuring that the seasonal menu and New Year event were highlighted. The Harvey Nichols brand is elegant, sophisticated and luxurious. This was combined with the aspect of Christmas cheer and celebration. Alongside what may be a traditionally adult focus, there were Christmas breakfasts with visits from Santa to promote.

The Press Release

Get in the festive spirit with Christmas dining at Harvey Nichols

Harvey Nichols Leeds is delighted to welcome guests to the festive season with the launch of their decadent Christmas menu, available from Wednesday 16th November. Choose from the finest traditional fare, with a set menu for £35 per head. There is a wide range of menus and special events for guests and their loved ones this Christmas. Eat, drink and be merry at the Fourth Floor Brasserie this Christmas holiday.

Visit the iconic Fourth Floor Brasserie, selecting from the range of seasonal starters, mains, and desserts featured on our menu, specially curated for the Christmas season. Dishes on the three course menu include chicken and herb terrine with piccalilli and chicken liver parfait tart alongside crispy kale, and turkey breast with dauphinoise potato, Brussels sprouts, chestnut and confit turkey leg ragout. For a less traditional option diners can choose pan-fried sea bass with pak choi, and herb hash brown in a curried mussel broth. Why not treat yourself with an upgrade to include a glass of Harvey Nichols Champagne? Choices on the a la carte menu include elegant starters such as tuna carpaccio with soya, carrot and sesame seed tuile, and hearty winter warmers such as beef fillet or pan-fried venison with mushroom bread and butter pudding.

For a truly indulgent dining experience, select something sweet from Harvey Nichols’ sophisticated dessert menu. Festive favourites such as Christmas pudding are prepared with a twist, served as a crispy roll with apple compote and vanilla anglaise. The gingerbread pannacotta is served with a mulled wine poached pear and crisp gingerbread.

‘Tis the season to be merry, so embrace the spirit of the holiday season with friends, family or colleagues, enjoying 90 minutes of bottomless festive fizz to accompany the three-course menu. Celebrate with bottomless Harvey Nichols Prosecco for £60, adding some sparkle to your party with an upgrade to bottomless Harvey Nichols Champagne for £90. Or for some serious festive decadence, order something special from the Christmas Cocktail Menu.

The Fourth Floor Brasserie at Harvey Nichols is excited to announce a series of festive breakfasts, from 10 am to 12 pm on the 4th, 11th and 18th of December. The countdown to Christmas can truly begin when a very special guest from the North Pole makes an appearance… Santa is coming to town for three Sundays at Harvey Nichols. Enjoy your festive breakfast as Sundays with Santa create a magical experience for the whole family.

As the New Year approaches, celebrate in style on Saturday 31st December. New Year’s Eve at The Fourth Floor Brasserie will be a sophisticated and decadent experience, welcoming in the New Year with their five-course tasting menu for £75 and drink pairing for an additional £25. Enjoy ushering in 2023 with your loved ones, as the team at the Brasserie make it an unforgettable evening.

Case Study: Platinum Villas

The brief from Platinum Villas was to create new copy for some of their website pages that captured their brand and attracted a specific customer base. The brand needed to sound polished and sophisticated, speaking to customers looking for an indulgent luxury holiday. The copy focused on language designed to sell an experience, rather than a traditional holiday. It was also essential to create a brand voice that reassured the customer that their every need would be catered for. The copy created focused on the destinations and also the bespoke services provided by Platinum Villas.

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Case Study: IV Property Development

The brief from Valentin was to write all the copy for his brand new website for IV Property Development. There were two key areas which were a priority. The first was to ensure the wide range of services provided by IV Property Development was fully showcased. The second was to convey the quality finish and high-end nature of the work carried out. My research of the construction and property development field allowed me to write copy which created a strong and competitive online presence.

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